The post-pandemic consumer – lessons from Australia on how consumer behaviour has changed as a result of Covid-19
Global fast-moving consumer goods and grocery players are rapidly adapting their strategies for the impact of Covid-19 – but an essential input is knowing how consumer behaviour will evolve as Covid-19 retreats. Australia is an instructive case study to review given it has similar market characteristics to many European and US markets, and the advanced stage that Australia is in with regard to handling the Covid-19 outbreak.
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